| Parts of the Search Engine Puzzle |
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Search engines certainly aren't the only way to promote your E-Commerce venture, but they're certainly the most cost effective (and, some would argue, the most effective, period). To take advantage of searche engines and directories, it helps to understand how they function. In this section, we explore what search eninges are, why they are both different and the same as directories, and how both do what they do. |
| Search Engine Keywords in Depth |
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In an earlier section, we discussed the importance of keywords and how to build an effective Keyword List. In this section, we take that discussion to the next level, moving from a popularity contest to one more interested in making a profit. |
| Search Engines and Themes |
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As search engines become more sophisticated, keywords (while still vital) are no longer enough. In this section, we explore the fairly recent concept of themes and why the search engines think they are important. |
| Search Engines and Link Popularity |
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The newest kid on the search engine block, Link Popularity can be the single most important determination of your rank in the search engines. We explore why, and we offer advice and tools to make Link Pop work for your site. |
| Search Engines and Ethics |
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The relationship between web masters and the search engines has too often been an adversarial one, if only because they don't always have the same goals. What are the "tricks" used to gain better rank? And why should you avoid using them if you want your E-Commerce site to be a long-term success? |
| The Major Search Engine Players |
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The SE landscape shifts constantly, but there are a few major players you need to know and understand. We talk about who they are, but more importantly, we talk about what they want to see. |
| Search Engine Resources |
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Links and resources to help further your SEO education |
