Link Popularity is a very simple concept that can (and has) been twisted into an unfathomable morpheus strip.
Search engines want to send their visitors to the web site most capable of serving their needs. First and foremost, that means relevancy. Beyond being relevant, however, they want to the site to be GOOD.
The theory is simple. If you have a good web site, there should be other sites on the Internet that recognize your quality and show that recognition by linking to you. If the search engine finds two web sites that fulfill their visitor's search equally well, the one with the most links pointing to it should be the better site. Simple, right?
Not really.
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