| Parts of the Site Promotion Puzzle |
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Earlier explorations of site promotion centered on search engines and directories, but they actually comprise only a very small (but important) part of the whole picture. What else can you do to drive customers to your store? Here are the answers. |
| Content, Content, Content |
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The most important single tool for promoting your web site is to give your visitors what they want. Content is King. In this section, we explore the opportunities, the barriers, and ways to use both to your advantage. |
| Viral Marketing |
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Viral marketing is a bit like winning the lottery. There aren't any guarantees, but the potential pay-off can be huge. What is viral marketing? Keep reading … |
| Opt-In Newsletters & Mailings |
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The best customers are always repeat customers. In this section, we talk about the life-time value of a customer and how you can use email to keep them coming back again and again. |
| Affiliates |
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If your product or service fits the proper mold, often the best way to sell it is to have someone else sell it for you. This section explores the growing world of sales affiliates and how your E-Commerce site can become a part of it. |
| Banner Exchanges |
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It's free advertising. Or, uh, is it? This section explores banner exchange programs across the web and why they probably won't work for your business. Then again … |
| Web Rings |
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More free advertsing? Maybe. Or maybe not. Web rings are software-based designed to drive traffic to your web site. Do they work? What you should know before you take that jump. |
| Reciprocal Links |
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Yep, another instance of free advertising. But this one just might make sense and we'll explore why and how to make it work for you. Warning! Unlike the other free advertising models, this one is going to cost you a lot. |
| Building a Community |
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The Internet is defined as a network composed of networks, composed of computers. But it's not. It's really a network of people, and those people can be your most valuable asset. We talk about what a Community is, why it's so difficult to build, and what you can do to nurture one into existence. |
| Offline Promotions |
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Blinded by the bright possibilites on-line, too many web businesses fail to see what they can do off-line to promote their e-commerce venture. We talk about the things every business should be doing, and explore some possibilites not necessarily viable for all business models. |
| Advertising and ROI |
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When the free advertising isn't enough, you reach a point where it's time to start paying for it. What is available, what you should look for in an on-line ad campaign, and how should you manage your Return On Investment (ROI)? |
| Promotion Resources |
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Links and resources to further pursue web site promotion strategies |
